I’m calling bullshit on being ashamed of your marketing career marketing! I’m going to show why making assumptions that marketing is ‘evil’ is damaging to the marketing industry, ignorant of our craft and disrespectful to those that practise it. Continue reading Are you ashamed of your marketing career?
In this five minute talk (20 slides, 15 seconds each) I try to explain why people use made up words and what you can do to avoid contributing to the confusion of buzzwords. Continue reading Why do people use made up words?
In the fairly new field of sustainability strategists are asking the question “can we carry on like this?” and in particular focus on activities that cause damage, whether that damage is to a person, a community a brand or a business. … Continue reading Digital Sustainability Policy
Storytelling is important. Don’t take my word for it … Plato (423 – 348) Come then, and let us pass a leisure hour in storytelling, and our story shall be the education of our heroes Lewis Carroll (1832 – 1898) … Continue reading W.A.S.H – A basic storytelling framework
The Marketing Fallacy is a gentle reminder to anyone in the branding industry that most of what we do is pointless. But that’s not a problem with the industry. It’s a problem with how you do your job. Continue reading The Marketing Fallacy
Poor communication doesn’t bother to find this common-ground. Lazy communicators use the universal common-ground: sex. Continue reading Why sex sells?
Wearables are the most recent development to hit the shelves so they are short-hand for the latest technology. 2015 is a big year for wearables because Apple launched its smart watch, Google stopped selling Google Glass in January and Microsoft launched a new set of ‘Goggles’ in January Continue reading A brief guide to Wearables?
This model explains why some people ‘just don’t get it’ and demonstrates how to explain new or technical concepts to almost anyone. Continue reading How to use the The Knowledge Scale to explain almost anything
Employees and CEOs agree that overwhelmed employees are a problem. Here’s how to identify and manage the issue. Continue reading Is the overwhelmed employee a real issue?
Being a good colleague isn’t the same as being good at your job. This simple tool helps you to explain and manage colleague behaviour. Continue reading Manage difficult employees with the Good Colleague Score