Channel-Talent 2018 is a bench-marking system set-up by Lawrence Alexander in partnership with Home Agency UK. The Channel Talent Score is designed to create a level playing field for non-technical marketing professionals like strategists, planners and account teams by ranking their … Continue reading Channel Talent Benchmark 2018
A strategist’s most important tool is their brain, but there’s also no doubt that we all need a little help tackling difficult and distracting questions. I’ve tried, tested and broken a whole bunch of tools that make strategic thinking easier. … Continue reading Tools for Strategic Thinkers
Think outside the box isn’t jargon. It’s useful advice. This might seem like a cliché but the advice is relevant to everyone. The box, in this situation can mean two things. Your mental and social box OR The problem’s box Continue reading How can you think outside the box – top 3 tips.
In the fairly new field of sustainability strategists are asking the question “can we carry on like this?” and in particular focus on activities that cause damage, whether that damage is to a person, a community a brand or a business. … Continue reading Digital Sustainability Policy
Storytelling is important. Don’t take my word for it … Plato (423 – 348) Come then, and let us pass a leisure hour in storytelling, and our story shall be the education of our heroes Lewis Carroll (1832 – 1898) … Continue reading W.A.S.H – A basic storytelling framework
The Marketing Fallacy is a gentle reminder to anyone in the branding industry that most of what we do is pointless. But that’s not a problem with the industry. It’s a problem with how you do your job. Continue reading The Marketing Fallacy
This model explains why some people ‘just don’t get it’ and demonstrates how to explain new or technical concepts to almost anyone. Continue reading How to use the The Knowledge Scale to explain almost anything
Being a good colleague isn’t the same as being good at your job. This simple tool helps you to explain and manage colleague behaviour. Continue reading Manage difficult employees with the Good Colleague Score