I’m calling bullshit on being ashamed of your marketing career marketing! I’m going to show why making assumptions that marketing is ‘evil’ is damaging to the marketing industry, ignorant of our craft and disrespectful to those that practise it. Continue reading Are you ashamed of your marketing career?
In the fairly new field of sustainability strategists are asking the question “can we carry on like this?” and in particular focus on activities that cause damage, whether that damage is to a person, a community a brand or a business. … Continue reading Digital Sustainability Policy
The Marketing Fallacy is a gentle reminder to anyone in the branding industry that most of what we do is pointless. But that’s not a problem with the industry. It’s a problem with how you do your job. Continue reading The Marketing Fallacy
Poor communication doesn’t bother to find this common-ground. Lazy communicators use the universal common-ground: sex. Continue reading Why sex sells?
Employees and CEOs agree that overwhelmed employees are a problem. Here’s how to identify and manage the issue. Continue reading Is the overwhelmed employee a real issue?
As a creative thinker I’ve struggled with too many ideas. I’ve even written a page in the middle of my notebook saying “when you reach this point, stop adding ideas and start doing things”. I have lots of ideas but I struggle to get them finished. Continue reading How to have great ideas AND get things done
This week I was lucky enough to be invited to the 35th Anniversary Arts & Business Awards. Part of Business in the Community, the people behind the Big Pink Ticks, Arts & Business promotes, supports, nurtures and facilitates the connection between … Continue reading Five reasons why the arts and business need each other