The Channel Talent Score is designed to create a level playing field for non-technical marketing professionals like strategists, planners and account teams by ranking their experience across the full spectrum of marketing channels. Hello, Thanks for reading about the Channel-Talent benchmark. … Continue reading About the Channel Talent Score
Channel-Talent 2018 is a bench-marking system set-up by Lawrence Alexander in partnership with Home Agency UK. The Channel Talent Score is designed to create a level playing field for non-technical marketing professionals like strategists, planners and account teams by ranking their … Continue reading Channel Talent Benchmark 2018
A strategist’s most important tool is their brain, but there’s also no doubt that we all need a little help tackling difficult and distracting questions. I’ve tried, tested and broken a whole bunch of tools that make strategic thinking easier. … Continue reading Tools for Strategic Thinkers
Think outside the box isn’t jargon. It’s useful advice. This might seem like a cliché but the advice is relevant to everyone. The box, in this situation can mean two things. Your mental and social box OR The problem’s box Continue reading How can you think outside the box – top 3 tips.
My final chart of today. A summary of the most important part of the Apple V Android debate. This chart is part of a series I’m working on to stretch my visual communication skills Continue reading Android V Apple V Public Opinion
For anyone who hasn’t watched the awesome Peaky Blinders, here’s a diagram that explains the whole thing. It’s part of a series of charts I’m doing to fine tune my visual communication skills. Continue reading Peaky Blinders Venn Diagram
I’ve been playing around with some visual communication styles as a way of sharing some of the little bits of knowledge I think are useful. This time I looked at a collection of facts that I’d seen about hydration. Continue reading Why is it important to drink water?
The score is made up of two parts; social score and skills score. A colleague is awarded a maximum of five points for each. Any colleague scoring less than six is not a good colleague. For example … Nice but dim: Social score 4 + Skills score 1 = 5 Not a good colleague Evil genius: Social score 1 + Skills score = 5 Not a good colleague In both these cases the colleagues would only need to improve their poor performing area by one point to make the change to Good Colleague. The Good Colleague Score allows for a … Continue reading What’s your Good Colleague Score©
It doesn’t matter what you fill it with, the lorry is the delivery system. The lorry will do the job of delivering whatever ‘content’ you put in the back. This is a quote from Dave Trott’s article, Content, content, content … Continue reading Content is not a one word answer
For 25 years we’ve been told by Labour politicians, Conservative politicians and Liberal Democrats as well as Bush (twice) and Obama, that in order to make the world a safer place we MUST fight those that seek to impose their beliefs on others. Has it worked? Continue reading Words are the weapons of change